About.
Helping you make the creative decisions so you can get on with what you do best.

Every one of those companies needed one person to handle everything. Brand, marketing, experience, photography, copy, SEO, pitch decks, dev handoff. That person was me.

Somewhere in that process, the role stopped being designer and started being something harder to name. Creative director is the closest thing. The person who makes every creative decision and lives with the consequences.

workingon.studio is where that plays out. For clients who need that kind of thinking, and in products built here.

I’ve watched the industry turn design into a performance. Metrics, frameworks, theatre. We’ve been convinced there’s only one way to do something. That data is the answer. That the process matters more than the outcome.

It doesn’t.

I work directly with founders and their teams. Not just advice from the sidelines. Hands on the work itself. Someone who’s been at the early stages enough times to know what matters, what doesn’t, and when to move.

You won’t find that in a framework.

Available now. Contract or full-time. Prefer shipping to meetings? Get in touch.