Let me make the creative decisions so you can get on with what you do best.

This studio is what happens after 15 years as the sole designer at a string of early-stage startups.

Every one of those companies needed one person to handle everything. Brand, marketing, experience, photography, copy, SEO, pitch decks, dev handoff. That person was me.

Somewhere in that process, the role stopped being designer and started being something harder to name. Creative director is the closest thing. The person who makes every creative decision and lives with the consequences.

workingon.studio is where that plays out. For clients who need that kind of thinking, and in products built here.

I've watched the industry turn design into a performance. Metrics, frameworks, theatre. We've been convinced there's only one way to do something. That data is the answer. That the process matters more than the outcome.

It doesn't.

I work directly with founders and their teams. Not as a pair of hands. As a guide. Someone who's been at the early stages enough times to know what matters, what doesn't, and when to move.

You won't find that in a framework.

Available now. Contract or full-time. If you ship more than you meet, we'll get on .

Paul Mackenzie, creative director, seated on a sofa in front of a print that reads 'This is the naughty corner.'

Experience

  • Creative director @ wo.studio

    Founded 2025

  • Head of UI & UX @ PartnerHero

    Acquired by Crescendo

  • Founding designer @ Clixifix

    Acquired by Homesmart

  • Founding designer @ Send Sonar

    Acquired by Marchex

  • Designer @ Primeloop

    Acquired by Retargeter

  • Designer @ Prediction.io

    Acquired by SalesForce

Elsewhere

  • Twitter

    Follow along with my projects, and watch me call out corporate nonsense.

  • LinkedIn

    Keep up to date in a somewhat professional manner.

  • Github

    Check my stats, and even the repo for this site.